Sunday, February 11, 2018

Taos Shopping Guide for Hipsters. Top Ten Shops in Taos. Ten Best Stores in Taos. Millennial Shopping Guide to Taos.Ten Cool Shops in Taos. Ten Shops in Taos for Creative Types. Plus 6

Whether you’re on vacation, or shopping locally in Taos, how do you know what to buy? What exactly should you bring back home with you from your shopping excursion. These shops have your memories of Taos at hand, unique, individualistic gifts to soothe your soul until you return to Taos once again. The list is compiled in order from the northern-most shop in El Prado to the southern tip in Ranchos de Taos, all told, a ten mile stretch. Outside of the many art galleries in Taos these are the most creative shops among us, (some actually are art galleries with a bit extra). My experience is that far too many people who actually live here don’t shop and explore Taos. Be a tourist in your own town, we’ll treat you like you belong here!

Handmade jewelry by Georgia Gersh at Magpie

A classic Magpie display cabinet

Magpie 11-5 Daily 
781-248-0166 1405 Paseo del Pueblo Norte, El Prado
Some of Taos’ finest crafts makers are elegantly displayed here. This shop sets crafts in Taos above what 
you’ll find in the many southwest souvenir curio shops. A luxury sanctuary for Taos arts and crafts. Georgia 
Gersh obviously loves what she does. On any given day you’ll find her contributing to the inventory of 
this shop making jewelry or painting small unique furniture. A destination outpost on the northern end of 
*Hot Tip: Magpie price points are affordable for the average person on a budget.

Mirror Ball reflects upon the antlered Banana Seat at Heads Up Music

Vinyl display at Heads Up Music

Heads Up Music 10-5 Daily 
575-770-6165 216C Paseo del Pueblo Norte
A record revival has been happening among in the know collectors of vinyl. This indy record store 
creates a whole new shopping experience for vinyl hounds. Mark Brumbelow and friends bring customer 
service to a new level in Taos. This shop fills a gap in the Taos music scene supplying an inventory that 
includes guitar strings and locally produced CD’s.
*Hot Tip: Mark also sells tickets to most of the upcoming events in Taos. 

Display at Dwellings Revisited, Ride 'em Cowgirl?

Dwellings Revisited Showcase

Dwellings Revisited 10:30-5:30 Daily 
107 Bent Street 575-758-3377 (website unavailable)
With an overwhelming amount of businesses in Taos that come and go on a regular basis, Dwellings has 
been the standard bearer of how to get it right. More than a souvenir shop, there’s regional and 
international Folk Art along with useful items for your home decor. Cam Martin shares her knowledge of 
a broad range of merchandise in this eclectic Taos shop. 
*Hot Tip: Cam’s been in business for over 30 years, for this sort of longevity she must be doing 
something right.

Entryway into Underground Taos

Stuart greets everyone at his Underground Taos, (it's not actually under ground)

The Underground Taos 10-5:30 Daily 
107b Bent Street 575-770-5140
A hip menswear shop is the last thing you’d expect to find in Taos, New Mexico. Yet here it sits smack 
dab in the middle of town. Simply the best selection of current trends in Men’s fashion, along with the 
coolest T-Shirts available in Taos. Owner Stuart Brown completes the picture with his lovely British 
accent and enthusiasm for what he does. 
*Hot Tip: Ladies invited, just please try not to swoon too much over the proprietor, (he’s married).

Ceramic Hedgehogs and Cats for your business cards.

A wall full of affordable artwork.

Ennui Gallery 10:30-6 (closed Tuesday)
134 Bent Street 575-758-4655
The coolest graphic design imagery, art, ceramics, jewelry, stickers, vintage records and T-Shirts by a small 
group of artists in this co-operative gallery in the heart of downtown Taos. Sarah Hart and Montserrat 
Oyanedel Tolmo are the charming owners of this great gallery. This is an easy to miss Hot-Spot, seek
them out.
*Hot Tip: The Ceramic Business Card Holders in the shapes of cats or hedgehogs by Cha-Cha, don't leave without one.

Contemporary Jewelry at the Ranch in Taos

The Jewelry is the thing at The Ranch

The Ranch at Taos 10-5 Daily 
325-647-5736 119 Kit Carson Road
Considered mostly an art gallery go for the hand made jewelry. Ask owner Lanna Smith to show you 
what she has in stock, you’ll want to buy it all, affordable and southwestern with a twist.
*Hot Tip: The handmade locally crafted jewelry IS what this store is all about, buy someone you love a 
pendant necklace.

Vintage and classic Kachinas are a specialty at Two Graces Plaza Gallery

Vintage Taos Handmade furniture at Two Graces

Two Graces 10-5 Daily 
575-758-4101 105 Barela Lane, Taos 
There are many antique shops, curio shops, vintage shops and thrift shops, this is not any of those, it’s 
shoppers experience in its own world. The tag line here is Art, Books and Curios but it’s an explorers
paradise. Interested in art in Taos, this place has it covered. Want to learn more about the southwest and
what you’re looking at, they’ve got it covered. Need a little retail therapy, if you can’t find something
unique and wonderful here, then you aren’t actually looking. Holly Sievers & Robert Cafazzo 
showcase the things they love here in their Taos shop.
*Hot Tip: Give yourself enough time to browse, there are wonderful finds to be had for the hip 
connoisseur here. Ask about stuff they have squirreled away for assemblage artists from Bones & 
Bottles to Rusty Gold.

Happy Shoppers on an after hours shopping experience at Two Graces in Taos 

The list also includes the following businesses:
The Cellar
Taos Blue
Black Diamond Curio
Tony Rena Indian Shop
Bryan’s Gallery, 121 Kit Carson Road 575-758-9407
Jackie’s Trading Post, 129 North Plaza Drive 575-758-4828
CFT Decor & Gifts

Whether you're here to stay cool or to ski you can enjoy many aspects of Taos, New Mexico (even the crazy weather)

Some people may think of Taos as quaint and arty, it even appears to have not kept up with the times, in 
some aspects, this list will prove otherwise. 
Most, but not all of these shops that made the Top Ten Taos Shopping List are owned by the proprietors 
themselves. You’ll find them running their own shops on a day to day basis, seven days a week. These 
owners purchase, curate and make many of the items you’ll find displayed and arranged impeccably. Hip 
shops in Taos are an unexpected treat. You may not have realized or expected to find such wonderful 
places to enjoy in a town catering to tourism of the southwest region of the United States, but they do 
exist. Take the time to explore an unexpected aspect of a village full of artists and creators. These businesses 
stay ahead of trends, are well stocked with something for everyone and provide great customer service.
These stores have it all and stand out above so many. Explore all of the shops listed here and tell them we
sent you. Taos may not be the hippest place in the world but there are local businesses here that make
inroads towards surprising you on just how cool it can be.

No one has a bone to pick here in Taos, it's still unchartered territory and everyone is welcome to their opinions.

*Please note: With these shops being operated by their owners there will be discrepancies in regular 
hours. If you find a shop closed during stated operating hours, try to take the time to go back and see 
them. If you find yourself running late and truly want to visit a particular store, please call them, most will try to accommodate your visit, even if it's after posted hours.
**As per business websites, these may give a sampling of what the store carries, not necessarily a 
complete inventory. Expect many happy surprises once you do actually visit these brick and mortar stores.
***Disclaimer, Two Graces is my partner's and my own shop. This list was created by me and is of my own opinion. No one has paid me to include any of the stores listed here.

Saturday, February 10, 2018

How to Price Your Art

How to price your art!

As you become better known, the price and perceived value of your work can go up.Making art is one creative endeavor, pric­ing it for sale is another, and there’s a bit of magic involved with both. It’s not as easy as pricing apples, for example, where you know what you paid for them and what your markup should be. Plus, everyone’s selling apples for about the same price so you can act accordingly. Pric­ing art is a differ­ent game.

To get some insight into the process I talked with Robert Cafazzo, artist and co-owner of Two Graces Plaza Gallery. He has experience pric­ing his own work and that of oth­ers, and he was kind enough to share his process. Are there guidelines?

"Walking Buffalo" (Private Collection) 40"x40"

“The price of art is all over the place, and there’s no common formu­la on how to actually price artwork,” he said. “Some would say they take into account their education, years being an artist, cost of materials, time it takes, résumé, where they’re exhib­iting, and sales history. Exhibiting in a café is a very different showcase from a high-end gallery in Taos or Santa Fe. Where and how your art is presented should be a factor in its pricing.”

Cafazzo also said that knowing your customer base is key. “If a cus­tomer is thinking about purchasing your work versus another artist, price­point does become a factor, so offer­ing a 10 percent discount may make a difference. There are many options here in Taos (and Santa Fe) and you need to price your art comparably and competitively to your peers.”

"Grey & Green Deer Walking" (Private Collection) 36"x48"

You can take the discount or sale idea even further to good effect. “There was a local artist who had extraordinarily high prices at his gal­lery, who was known to discount up to 80 percent of that price!” he said. “Recently, someone came by telling me they’d just purchased a work of art for $3,000, and they’d bought it for half price. Even at half price, that’s a lot of money. An artist couple in Taos was making similar work to one another, yet she always priced hers a bit lower than his, and hers always sold quickly.” This system made the Husband madder than a Hornet!

Two Graces Plaza Gallery, photo by Lynne Robinson

You can consider the piece’s size in terms of pricing, but that doesn’t always work. “I’ve tried figuring out a set price for a set size, and then factor­ing the per-square-inch price, using that as my base price for every vari­able size, but the problem is I work just as hard on a 10-by-10 inch paint­ing as I do on a 36-by-40 painting.”

"Deer on Gray Walking" (Private Collection) 36'x48"

You could also figure the hourly cost of creating a piece and go from there, but it’s likely that also wouldn’t get you a competitive or realistic price.

And your prices will change over time. “When I first started my price point on a 16-by-20 inch painting was $500. Today, my price for this size is a little over double,” Cafazzo said. “If you’re sell­ing more than 30 percent of your out­put per year a price increase of 10-15 percent is standard, with average out­put being 40-50 paintings per year.”

"Trotting Deer, California Wildfires" 16"x20"

He also pointed out that as you become better known, the price and perceived value of your work goes up. But, his personal philosophy is “to price art for someone like yourself or use your dad (or aunt) as your model customer, and what they would be willing to pay, what fits their budget.”

There’s also something to be said for being easy to buy from, and Cafaz­zo pointed out that giving prices right up front — with no need to ask for them — generates trust with potential buyers. “It’s intimidating and off-put­ting to a consumer when there isn’t a readily available price. The assump­tion is you may be sizing them up to what you think they can afford.”

"Georgia O'Keeffe Personage" 5"x7"

He also said not to worry about other people’s claims about what sells.

"Taos Turquoise Trader for the DeYoung Museum" 5"x7"

“You may hear it’s either investment art ($20,000 and up) or impulse sou­venir art (under $200), with few sales in the midrange,” Cafazzo said. “Yet there are regular people just like you that appreciate and would like to own art. The purchase of original artwork will mean something to that customer, valued by them for its beauty and the experience they had. Some people spend thousands of dollars per year on eating in restaurants, clothes shop­ping, furniture, or music. Those same people may enjoy purchasing art on a regular basis if they are shown that most art isn’t priced beyond their means.”

From time to time I am asked to work on a commission for someone. This involves selection of Color, Selection of Animal, Color of Animal, Design/Style of Animal, Direction of Animal, and Size. Pricing is standardized, and a 50% deposit is required. As the work progresses I email photographs of each step to the collector, over a 3-4 week time frame.

Cafazzo had these last wise words to offer: “Be honest with yourself and your consumer.”

"Leaping Deer for Paris" (Private Collection) 36"x40"

*This article was from a single emailed question from Deonne Kahler, asking: "How do you price your Artwork?" the quotes and the 'he saids' were added by the person working for the paper which it was published in. As someone who now writes for the weekly Taos News 'Tempo' Art & Entertainment section of this same paper, I personally would not approach someone to write my stories for me, nor is emailing questions my way of interviewing someone. I prefer to do interviews one on one and am prepared with up to 50 questions for any particular assignment. Occasionally some people have time constraints and ask for questions to be sent and/or ask that they email their answers soon after one on one interviews in order to clarify their own answers. Everyone wants to sound intelligent and not get tripped up in person.