Sunday, February 11, 2018

Taos Shopping Guide for Hipsters. Top Ten Shops in Taos. Ten Best Stores in Taos. Millennial Shopping Guide to Taos. Ten Cool Shops in Taos. Ten Shops in Taos for Creative Types.

What is hip? Mid Century Modern Chairs are HOT right now at Two Graces Plaza Gallery

Whether you’re on vacation, or shopping locally in Taos, how do you know what to buy? What exactly should you bring back home with you from your shopping excursion. These shops have your memories of Taos at hand, unique, individualistic gifts to soothe your soul until you return to Taos once again. The list is compiled in order from the northern-most shop in El Prado to the southern tip in Ranchos de Taos, all told, a ten mile stretch. Outside of the many art galleries in Taos these are the most creative shops among us, (some actually are art galleries with a bit extra). My experience is that far too many people who actually live here don’t shop and explore Taos. Be a tourist in your own town, we’ll treat you like you belong here!

Handmade jewelry by Georgia Gersh at Magpie

A classic Magpie display cabinet

Magpie 11-5 Daily 
781-248-0166 1405 Paseo del Pueblo Norte, El Prado
Some of Taos’ finest crafts makers are elegantly displayed here. This shop sets crafts in Taos above what 
you’ll find in the many southwest souvenir curio shops. A luxury sanctuary for Taos arts and crafts. Georgia 
Gersh obviously loves what she does. On any given day you’ll find her contributing to the inventory of 
this shop making jewelry or painting small unique furniture. A destination outpost on the northern end of 
*Hot Tip: Magpie price points are affordable for the average person on a budget.

Mirror Ball reflects upon the antlered Banana Seat at Heads Up Music

Vinyl display at Heads Up Music

Heads Up Music 10-5 Daily 
575-770-6165 216C Paseo del Pueblo Norte
A record revival has been happening among in the know collectors of vinyl. This indy record store 
creates a whole new shopping experience for vinyl hounds. Mark Brumbelow and friends bring customer 
service to a new level in Taos. This shop fills a gap in the Taos music scene supplying an inventory that 
includes guitar strings and locally produced CD’s.
*Hot Tip: Mark also sells tickets to most of the upcoming events in Taos. 

Display at Dwellings Revisited, Ride 'em Cowgirl?

Dwellings Revisited Showcase

Dwellings Revisited 10:30-5:30 Daily 
107 Bent Street 575-758-3377 (website unavailable)
With an overwhelming amount of businesses in Taos that come and go on a regular basis, Dwellings has 
been the standard bearer of how to get it right. More than a souvenir shop, there’s regional and 
international Folk Art along with useful items for your home decor. Cam Martin shares her knowledge of 
a broad range of merchandise in this eclectic Taos shop. 
*Hot Tip: Cam’s been in business for over 30 years, for this sort of longevity she must be doing 
something right.

Entryway into Underground Taos

Stuart greets everyone at his Underground Taos, (it's not actually under ground)

The Underground Taos 10-5:30 Daily 
107b Bent Street 575-770-5140
A hip menswear shop is the last thing you’d expect to find in Taos, New Mexico. Yet here it sits smack 
dab in the middle of town. Simply the best selection of current trends in Men’s fashion, along with the 
coolest T-Shirts available in Taos. Owner Stuart Brown completes the picture with his lovely British 
accent and enthusiasm for what he does. 
*Hot Tip: Ladies invited, just please try not to swoon too much over the proprietor, (he’s married).

Rothko-esque silk ribbon displayed at Common Thread

Window Display at Common Thread at the John Dunn Shops walkway

Common Thread 10-5:30 Daily 
124 Bent Street/John DunnShops 575-758-8987
This may be the most unusual spot to have on the list, for people who would never consider visiting a 
fabric shop, especially while on vacation. You’ll wind up walking out with unique yardage that you just 
couldn’t resist. Somehow, you'll find something to do with it, even if you use it to upholster a chair. You
may not find the owners at hand, yet their knowledgeable and helpful staff love working here, and it shows.
*Hot Tip: Check out their embroidery supplies, ribbons and all those beautiful buttons from elk antlers to 
buffalo nickels.

Ceramic Hedgehogs and Cats for your business cards.

A wall full of affordable artwork.

Ennui Gallery 10:30-6 (closed Tuesday)
134 Bent Street 575-758-4655
The coolest graphic design imagery, art, ceramics, jewelry, stickers, vintage records and T-Shirts by a small 
group of artists in this co-operative gallery in the heart of downtown Taos. Sarah Hart and Montserrat 
Oyanedel Tolmo are the charming owners of this great gallery. This is an easy to miss Hot-Spot, seek
them out.
*Hot Tip: The Ceramic Business Card Holders in the shapes of cats or hedgehogs by Cha-Cha, don't leave without one.

Neon is extra special at Shank Hair Salon

Rachel Bell reflected at Shank

Shank 9-5 Tuesday-Saturday
575-737-0882 109 Paseo del Pueblo Norte, Taos
This hairdresser spot in the center of Taos at first look may appear to be an old fashioned barber shop. 
There are all those beautiful vintage barber chairs in two rows filling the long space. It’s actually a 
women’s hair salon that is appointed with photographs and art by one of the most unique eyes in Taos. 
Getting Shanked in Taos may just be the most luxurious thing you can do. Owner stylist Rachel Bell will 
talk to you about virtually anything while she styles your hair, as many of the best hairdressers are known 
to do. Her secret knowledge is of art, contemporary art. Go ahead and have a seat, treat yourself at this 
salon to a stylish education.
*Hot Tip: Ask for a his & hers appointment with Cate the Barber and Rachel, show up early and play a 
game of pinball in the backroom. 

Contemporary Jewelry at the Ranch in Taos

The Jewelry is the thing at The Ranch

The Ranch at Taos 10-5 Daily 
325-647-5736 119 Kit Carson Road
Considered mostly an art gallery go for the hand made jewelry. Ask owner Lanna Smith to show you 
what she has in stock, you’ll want to buy it all, affordable and southwestern with a twist.
*Hot Tip: The handmade locally crafted jewelry IS what this store is all about, buy someone you love a 
pendant necklace.

Weavings and Furnishings at Tres Estrellas

There's much to see in Tres Estrellas

Tres Estrellas Design 10-5 Daily 
575-770-3262 208 Ranchitos Road
A weavers makerspace with classic weavings being made on site. A collection of southwest vintage 
weavings of Navajo and Hispanic Rio Grande blankets and rugs of the highest quality grace this space. 
Classic reproductions and vintage handmade furniture of Northern New Mexico sprinkled throughout the 
galleries add a home owners touch. Carla Ann and Chris Ferguson share their love of all things 
southwest which permeate this not to be missed, off the beaten track, hiding in plain site shopping 
*Hot Tip: Their knowledge of weaving and the history of craftsmanship in the southwest is 

Vintage and classic Kachinas are a specialty at Two Graces Plaza Gallery

Vintage Taos Handmade furniture at Two Graces Plaza Gallery

Two Graces Plaza Gallery 10-5 Daily 
575-758-4101 68 St. Francis Church Plaza, Ranchos de Taos 
There are many antique shops, curio shops, vintage shops and thrift shops, this is not any of those, it’s 
shoppers experience in its own world. The tag line here is Art, Books and Curios but it’s an explorers
paradise. Interested in art in Taos, this place has it covered. Want to learn more about the southwest and
what you’re looking at, they’ve got it covered. Need a little retail therapy, if you can’t find something
unique and wonderful here, then you aren’t actually looking. This shop is at the gateway to Taos on your
way from Santa Fe in the Shadow of the San Francisco de Asis Church. Holly Sievers & Robert Cafazzo 
showcase the things they love here in this Ranchos outpost by the most famous Church in the West.
*Hot Tip: Give yourself enough time to browse, there are wonderful finds to be had for the hip 
connoisseur here. Ask about stuff they have squirreled away for assemblage artists from Bones & 
Bottles to Rusty Gold.

Happy Shoppers on an after hours shopping experience at Two Graces Plaza Gallery in Ranchos de Taos 

The list expanded would also include the following businesses:
Taos Tin Works, 1204 Paseo del Pueblo Norte 575-758-9724
Bryan’s Gallery, 121 Kit Carson Road 575-758-9407
Jackie’s Trading Post, 129 North Plaza Drive 575-758-4828
Kimosabe, 108 Teresina Lane 575-758-8826
Substance, 102 Dona Luz Street 575-751-0992

Whether you're here to stay cool or to ski you can enjoy many aspects of Taos, New Mexico (even the crazy weather)

Some people may think of Taos as quaint and arty, it even appears to have not kept up with the times, in 
some aspects, this list will prove otherwise. 
Most, but not all of these shops that made the Top Ten Taos Shopping List are owned by the proprietors 
themselves. You’ll find them running their own shops on a day to day basis, seven days a week. These 
owners purchase, curate and make many of the items you’ll find displayed and arranged impeccably. Hip 
shops in Taos are an unexpected treat. You may not have realized or expected to find such wonderful 
places to enjoy in a town catering to tourism of the southwest region of the United States, but they do 
exist. Take the time to explore an unexpected aspect of a village full of artists and creators. These businesses 
stay ahead of trends, are well stocked with something for everyone and provide great customer service.
These stores have it all and stand out above so many. Explore all of the shops listed here and tell them we
sent you. Taos may not be the hippest place in the world but there are local businesses here that make
inroads towards surprising you on just how cool it can be.

No one has a bone to pick here in Taos, it's still unchartered territory and everyone is welcome to their opinions.

*Please note: With these shops being operated by their owners there will be discrepancies in regular 
hours. If you find a shop closed during stated operating hours, try to take the time to go back and see 
them. If you find yourself running late and truly want to visit a particular store, please call them, most will try to accommodate your visit, even if it's after posted hours.
**As per business websites, these may give a sampling of what the store carries, not necessarily a 
complete inventory. Expect many happy surprises once you do actually visit these brick and mortar stores.
***Disclaimer, Two Graces Plaza Gallery is my partner's and my own shop. This list was created by me and is of my own opinion. No one has paid me to include any of the stores listed here.

Saturday, February 10, 2018

How to Price Your Art

How to price your art!

As you become better known, the price and perceived value of your work can go up.Making art is one creative endeavor, pric­ing it for sale is another, and there’s a bit of magic involved with both. It’s not as easy as pricing apples, for example, where you know what you paid for them and what your markup should be. Plus, everyone’s selling apples for about the same price so you can act accordingly. Pric­ing art is a differ­ent game.

To get some insight into the process I talked with Robert Cafazzo, artist and co-owner of Two Graces Plaza Gallery. He has experience pric­ing his own work and that of oth­ers, and he was kind enough to share his process. Are there guidelines?

"Walking Buffalo" (Private Collection) 40"x40"

“The price of art is all over the place, and there’s no common formu­la on how to actually price artwork,” he said. “Some would say they take into account their education, years being an artist, cost of materials, time it takes, résumé, where they’re exhib­iting, and sales history. Exhibiting in a café is a very different showcase from a high-end gallery in Taos or Santa Fe. Where and how your art is presented should be a factor in its pricing.”

Cafazzo also said that knowing your customer base is key. “If a cus­tomer is thinking about purchasing your work versus another artist, price­point does become a factor, so offer­ing a 10 percent discount may make a difference. There are many options here in Taos (and Santa Fe) and you need to price your art comparably and competitively to your peers.”

"Grey & Green Deer Walking" (Private Collection) 36"x48"

You can take the discount or sale idea even further to good effect. “There was a local artist who had extraordinarily high prices at his gal­lery, who was known to discount up to 80 percent of that price!” he said. “Recently, someone came by telling me they’d just purchased a work of art for $3,000, and they’d bought it for half price. Even at half price, that’s a lot of money. An artist couple in Taos was making similar work to one another, yet she always priced hers a bit lower than his, and hers always sold quickly.” This system made the Husband madder than a Hornet!

Two Graces Plaza Gallery, photo by Lynne Robinson

You can consider the piece’s size in terms of pricing, but that doesn’t always work. “I’ve tried figuring out a set price for a set size, and then factor­ing the per-square-inch price, using that as my base price for every vari­able size, but the problem is I work just as hard on a 10-by-10 inch paint­ing as I do on a 36-by-40 painting.”

"Deer on Gray Walking" (Private Collection) 36'x48"

You could also figure the hourly cost of creating a piece and go from there, but it’s likely that also wouldn’t get you a competitive or realistic price.

And your prices will change over time. “When I first started my price point on a 16-by-20 inch painting was $500. Today, my price for this size is a little over double,” Cafazzo said. “If you’re sell­ing more than 30 percent of your out­put per year a price increase of 10-15 percent is standard, with average out­put being 40-50 paintings per year.”

"Trotting Deer, California Wildfires" 16"x20"

He also pointed out that as you become better known, the price and perceived value of your work goes up. But, his personal philosophy is “to price art for someone like yourself or use your dad (or aunt) as your model customer, and what they would be willing to pay, what fits their budget.”

There’s also something to be said for being easy to buy from, and Cafaz­zo pointed out that giving prices right up front — with no need to ask for them — generates trust with potential buyers. “It’s intimidating and off-put­ting to a consumer when there isn’t a readily available price. The assump­tion is you may be sizing them up to what you think they can afford.”

"Georgia O'Keeffe Personage" 5"x7"

He also said not to worry about other people’s claims about what sells.

"Taos Turquoise Trader for the DeYoung Museum" 5"x7"

“You may hear it’s either investment art ($20,000 and up) or impulse sou­venir art (under $200), with few sales in the midrange,” Cafazzo said. “Yet there are regular people just like you that appreciate and would like to own art. The purchase of original artwork will mean something to that customer, valued by them for its beauty and the experience they had. Some people spend thousands of dollars per year on eating in restaurants, clothes shop­ping, furniture, or music. Those same people may enjoy purchasing art on a regular basis if they are shown that most art isn’t priced beyond their means.”

From time to time I am asked to work on a commission for someone. This involves selection of Color, Selection of Animal, Color of Animal, Design/Style of Animal, Direction of Animal, and Size. Pricing is standardized, and a 50% deposit is required. As the work progresses I email photographs of each step to the collector, over a 3-4 week time frame.

Cafazzo had these last wise words to offer: “Be honest with yourself and your consumer.”

"Leaping Deer for Paris" (Private Collection) 36"x40"

*This article was from a single emailed question from Deonne Kahler, asking: "How do you price your Artwork?" the quotes and the 'he saids' were added by the person working for the paper which it was published in. As someone who now writes for the weekly Taos News 'Tempo' Art & Entertainment section of this same paper, I personally would not approach someone to write my stories for me, nor is emailing questions my way of interviewing someone. I prefer to do interviews one on one and am prepared with up to 50 questions for any particular assignment. Occasionally some people have time constraints and ask for questions to be sent and/or ask that they email their answers soon after one on one interviews in order to clarify their own answers. Everyone wants to sound intelligent and not get tripped up in person.  

Friday, December 22, 2017

A Walk in the Woods and a Bit of Foraging

Holly Tree in Massachusetts.

A walk in the woods is good for you, it is known as Forest bathing, in Japan it is called 'Shinrin-Yoku'. It helps to keep your heart strong and your mind fresh and alert. Whether you are 5 minutes away from a patch of woods or an hours drive, it is worth taking the time to slow down and enjoy the nature around you for your health, for you spirit. This Holiday Season it's a good reminder to slow down and enjoy everything around you, especially what Mother Nature has to offer us, still.

In search of Teaberries in a New England Forest.

“Let our law-givers then make haste before it is too late to set apart this surpassingly glorious region for the recreation and well-being of humanity, and all the world will rise up and call them blessed.”  (excerpt from “A Rival of the Yosemite” John Muir 1891)

Toadstools growing along a stump in the forest.

While on a recent trip back to Massachusetts to visit family & friends, one of my cousins reminded me of the Sally Milligan woods where we would go to gather wild Blueberries. The berries were small and delicious, it took great effort of time and caution to not get caught in the brambles all around. Back then the park seemed enormous, with every tree and rock bigger than the next. I loved to climb up into the trees there and sway in the breeze of the forest around me, way up high with the birds and squirrels. One of my favorite berries to gather in the forest were Teaberries, they taste like Teaberry or Beaman's Gum and are probably part of the recipe for making that illustrious gum immortalized in the film "The Right Stuff". 'Loan me a stick of Beaman's' still to this day floods my memory bank with moments of finding those berries growing on the forest floor hidden under delicate leaves.

Harvesting Teaberries.

The old Girl Scout Pond frozen in Winter.

Nearby to this patch of woods was what we knew as the "Girl Scout Pond" a place to find pollywogs and tadpoles, to catch frogs and fish for sunfish. We'd recovered a sunken raft cobbled together with big rusty nails which I had an unfortunate altercation with. Stepping on a nail, led to the discovery of the raft, meanwhile for days on end I drained the hole in my foot from the puss that gathered from the infection. Never telling anyone about this, and miraculously enough not contracting gangrene or worse. Now the pond includes a restored lodge where once lived the Estes family. Kim Estes was the daughter of Edie, one of the best people I knew at Beverly High School. My visit to the pond and the woods brought back wonderful memories of fireflies and tree peepers at night. I am thankful to have lived an extraordinary rich life.

Sally Milligan Park Placard.

Estes Lodge Placard, the pond is now known as Camp Paradise.

"Winter comes suddenly, arrayed in storms, though to mountaineers silky streamers on the peaks and the tones of the wind give sufficient warning. You hear strange whisperings among the treetops, as if the giants were taking counsel together. One after another, nodding and swaying, calling and replying, spreads the news, until all with one accord break forth into glorious song, welcoming the first grand snowstorm of the year, and looming up in the dim clouds and snowdrifts like lighthouse towers in flying scud and spray.

Classic New England Stone Wall, my grandfather Antonio built many of this type of wall along the Northeast railroad tracks.

Studying the behavior of the giants from some friendly shelter, you will see that even in the glow of their wildest enthusiasm, when the storm roars loudest, they never lose their God-like composure, never toss their arms or bow or wave like the pines, but only slowly, solemnly nod and sway, standing erect, making no sign of strife, none of the rest, neither in alliance nor at war with the winds, too calmly, unconsciously noble and strong to strive with or bid defiance to anything.

Rich Green Moss growing on the trunk of a tree in the woods.

Owing to the density of the leafy branchlets and great breadth of head the Big Tree carries a much heavier load of snow than any of its neighbors, and after a storm, when the sky clears, the laden trees are a glorious spectacle, worth any amount of cold camping to see. Every bossy limb and crown is solid white, and the immense height of the giants becomes visible as the eye travels the white steps of the colossal tower, each relieved by a mass of blue shadow.

Leaves lie above and below the frozen icy surface of the pond.

In midwinter the forest depths are fresh and pure as the crevasses and caves of glaciers. Grouse, nuthatches, a few woodpeckers, and the other hardy birds dwell in the groves all winter, and the squirrels may be seen every clear day frisking about, lively as ever, tunneling to their stores, never coming up empty-mouthed, diving in the loose snow about as quickly as ducks in water, while storms and sunshine sing to each other. 

A nestled bundle of branches in the forest.

One of the noblest and beautiful of the late winter sights is the blossoming of the Big Tree like gigantic goldenrods and the sowing of their pollen over all the forest and the snow-covered ground - a most glorious view of Nature’s immortal virility and flower love."
(Excerpt from “Our National Parks, Forest Depths” John Muir 1901)

A Walk in the forest.

'I Remember Trees'
I remember where the Sycamore trees grow in a meadow, Chopping a dead
tree down with a hatchet as blisters rose on my hands, a Crabapple
tree full of Cedar Waxwings, the simple chair made of Aspen tree
poles, where Birch trees shed their bark to the ground as lovers shed
their clothes to the bedroom floor, a Pinon Tree hosting a swarm of
bees, the driftwood we found on the beach I carved into little
creatures, standing in the top of a Pine tree feeling the slightest
breeze cause it to sway, carving our initials into the bark of a tree
on an island in the middle of a Blue Lake, I remember You.

Peace to one and all, enjoy each moment, R.

The Sally Milligan Park Monument. 
I am thankful that this park was there for me to explore 50 years ago, and again last week.

Thursday, December 21, 2017

Taos Marketing 101 (Notes)

At some point about ten years ago it seemed that everyone was becoming a Marketing Expert. I began attending “Marketing” meetings in Taos in 2002. First were the Taos Chamber of Commerce meetings at the Rotunda in Taos Plaza, those moved to the banquet room at the Kachina Lodge. Then the town of Taos hired a full time “Information Officer” who I began to ask questions of. Mostly my query began as, Why don’t you include the businesses in Ranchos de Taos? This was met with a strict by the book reply, Ranchos does not contribute to Lodgers tax for marketing of the TOWN of Taos. Alright-ee then I asked; What about your use of imagery of the Ranchos Church, San Francisco de Asis Church and imagery of Taos Pueblo in your visual marketing campaigns? Gotcha, and then it began, I became a player or as some would say a thorn in someone’s side. 

I have a tendency to hold people accountable or what I call ‘Holding someone’s feet to the fire’. I don’t react well to poor excuses.

Attending meetings fairly regularly, not all of them but many, enough to know what was going on and stay in the loop. During my attendance I’d take notes, lots of notes. During these meetings I’d share my voice, knowledge, ideas and speak up with positive feedback. I learned from SMFA Faculty meetings that any time I attended a meeting and walked away feeling I had learned something that was a good productive meeting. The norm at Museum School meetings was that they were productive, unless it reverted to talking about a lack of parking for the faculty and students. The norm at Taos meetings tends to be talking about the same issues these past 15 years and not much forward movement. A single person at a meeting could black ball months of effort to move forward. As I move forward I will keep names out of this unless relevant.

At one point there had been a “Summer of Love” promotion which garnered Taos with the first of much positive nationwide press. There was also an early works exhibit of Agnes Martin paintings at the Harwood Museum. To help promote these events the marketing people printed small scale banners to be hung around Taos Plaza, the center of the town. The promotion “Land, Light and Legend” was an epic failure, during a presentation meeting with members of Taos Pueblo in attendance a logo of the Pueblo with the river, an eagle and other Pueblo related imagery was shown. The Pueblo members said one thing, “NO” then got up and walked out. In 2015 a promotion of “100 Years of Taos Art” (which included banners) celebrating the illustrious history  and anniversary year of the Taos Society of Art colony. The Taos Pueblo was asked their thoughts and gave their blessing to this promotion, it was not as ‘controversial’ as some will have you think. There will always be naysayers and blackballers in every community. We are currently at a time in the US that seems more decisive than ever before.


As someone who travels to areas with museums, I’d been noticing that one of the ways cities promote their art scene and special events is through the use of large banners hanging on lamp posts along boulevards. When I suggested that Taos do the same, it was at first met with resistance. The reason being that the town would then need to invest in a system on which to hang the banners. In return I took photographs of the then current Christmas decorations, went back to the people in charge and showed them that these hangers were already in place. Taos has had banners hanging along the main boulevard ever since, (although not consistently). Now there’s a new banner program which will select 40 artists to be reproduced on banners across Taos to promote the theme “Taos is Art”. Hallelujah, finally a promotion of living artists right here in Taos.

From my notes of 15 years are some of the following thoughts which I recorded at a great deal of meetings. Where does this information go to, what gets done and what does not get done at all? In my opinion, if you have an idea and it’s a great one, bulldog it through until it sees the light of day. It’s up to you to persevere and do something wonderful for this community. 
Don’t Give Up.

The Taos Tourism Council was an ad-hoc group of movers and shakers which tried to steer the hired firm of Griffin & Associates to do their bidding. They pushed an agenda of ‘sweepstakes’ listed in magazines which would provide email lists. Businesses could participate in being listed by giving something for the sweepstakes prize. Many of the prizes were never collected. Today it is questionable whether email lists actually are effective.

The following is from my notes of bullet points on what has been discussed at open meetings regarding Taos Marketing: 

Is marketing giving any focus to art galleries?
Let’s get more galleries involved, (with marketing).
Bring relevancy back to the Taos Art market.
A lack of awareness to the art market. 
Art marketing seminar.
How do you educate people to collect art?
Artists don’t know how to talk about art.
Market art.
Cynicism, there’s a low grade opinion of the quality of art here.
Embarrassingly amateurish, i.e.; Ladies who paint flowers.
We are sliding backwards, what has happened to any sense of contemporary art in Taos?
A higher quality of art in Taos, what does that mean?
They used to come here to discover something new.
The Sprit of art is still here.
Art has always been important and very very special here.
Many Galleries and artists have websites but don’t keep them up to date.
Museums could present artist symposiums.
Taos has an outreach to the rest of country. 
It’s not just about the galleries, it’s about the artists.
Collectors are interested in art with a resume.
Create an intelligent conversation about art.
people should be out painting to create an art atmosphere.
The most popular special edition they’ve put out has been the Taos Gallery Guide.
We don’t focus on marketing art because it doesn’t add to the tax base when all the art is being shipped out of state.
Send events, press releases and a blurb about your business to the marketing people. The more info we can get to the marketing peeps the more they can help. They asked for 75 words or less, that is not a whole lot of info.
Utilize the Taos Calendar. Which one of the many?
This will help with putting a packet together for travel writers visiting Taos. 
Bring in more media/travel writers. Who?
Be supportive of what local businesses are doing in a collaborative fashion.
The Arts & Cultural District will feature 7 Historic areas (including Ranchos de Taos, yay, well actually this never happened).
The image of Ranchos de Taos is nothing but a ghetto. A roller coaster ride, bad publicity if any at all.
Ranchos has fallen off the map and is completely left out of Gallery promotions. Get us back on map, how? We have so much to offer in Ranchos. What can we do to get the town to recognize Ranchos?
Police shootings are keeping tourists away.
Focus on positive aspects.
Encourage diversity and a variety of products.
Attract women over 50.
How do you track and know if your marketing is working?
Pool of consumers is smaller. (I doubt it)
Disposable income is gone.
Everybody’s business is hurting.
How do we bring value into Taos?
No one is spending like they used to.
It’s hard for a small business to survive here.
Curb appeal. Beautification of Store fronts. 
Too many empty store fronts.
Affordable Housing, Affordable rentals.
Promote one day concert events.
Taos App
Video Marketing.
The Main Street Program will revitalize Taos Plaza and downtown.
Arts & Culture needs more Marketing (this was a statement from the new mayor of Taos Dan Barrone)
Museum planning of exhibits can be three years out.
Taos Sacred Places Theme. Remarkable Women of Taos.
What can we offer during Spring Break other than skiing?
How do we attract skiers to come down off the mountain?
Sizzling Sexy Saturday Block Parties.
Promote wireless internet for visitors.
The state was marketing the Food industry in New Mexico, we should be leveraging the state marketing. Farm to table.
Culinary adventure.
Is Lodgers Tax up due to an increase in Rates or are there actually more visitors?
We don’t market in Santa Fe because it is considered a day trip for visitors.
On boiling down the marketing effort, what are the actual results, what are people doing and does it work?
Maybe your business is not the product people are looking for thus your efforts are not working.
Make sure that once people are here in Taos, that they find your business.
LGBTQ weddings are being heavily marketed.
Eco-Tourism. What is happening with this?
Taos Plaza Kiosk, non functional, not being utilized.
Help with solutions
There will always be parking problems.
Single most important issue: Business retention.
We need to be networking more, especially through Social Media.
We need parking areas well marked, there’s no point to people just driving around to see the sites, we want them walking around.
The average daily spending for visitors in Santa Fe is $406.66, what is it in Taos?
Update your website.
Post your business hours on your door front.
The Taos Fantasy is Taos Style.
Focus on your strengths.
Slogan, a simple message.
Give people a reason to prefer you.
Name Awareness.
Remind people who you are and why they should shop with you.
Marketing is a slippery slope to attempt to track.
Trying to keep Taos close to top of mind awareness.
Create itineraries from a local perspective. Interesting local stories.
My Taos, Beauty and nature. A simpler creative place. Authentic.
Slow down in Taos. Transformation re-connecting.
Create a true Tag line. Do we have a ‘Brand’ a Tag line? Taos is the Brand. Stop changing it. Solidify a LASTING Idea for a Tag Line. A Tag line that speaks to everything. 
Embody the State Tag Line, New Mexico True.
How do we know if marketing is working?
Use a combination of print advertising and social media.
Try marketing to Los Alamos, an extremely wealthy community less than an hour drive from Taos. They didn’t purchase art, they came for the history.
A small town connection in Taos is something you don’t get in other places.
Taos needs a logo.
Town would love to have people out painting, especially in the Plaza.
Taos Plaza is Underwhelming, Underutilized, and not Inviting.
What are the issues?
A parking study.
A parking plan.
Come up with more themes.
Think outside the box.
Kiosk is looking for volunteers.
Keep your website up to date.
Know your town. How often do you shop around Taos?
Cash Cows: Texas and Colorado visitors. are they coming to Taos any longer or are they done with us?
Taos is Older, Higher, Newer.  
Taos Voluntourism.
Differentiate from other mountain towns. Promote authentic experiences.
Millennials: No Spending Money 20-35 year olds. They are on the verge of becoming major players. making decisions based on Social Media interaction. Use QR Code on your storefront.
Gen Y ?
Gen X-ers: Opportunity, educated interested in adventure travel and music 35-50 year olds.
Baby Boomers: Are spending less and dying 50 and up.
Visitors need at least 3 days in Taos. How do we promote this?
Spring Arts Festival is now the Taos Lilac Festival. Replicate Fall Arts in the Spring.
More events.
Be constructive.
How do we get word out?
The Town website is a mess, impossible to navigate.
Hospitality Training, businesses are failing epically in this. Online training for customer service.
Customer service consistently comes up as an issue in Taos
Photography of Taos Imagery needs to include people interacting. Offbeat intimacy, emotional, compelling photography of Taos.
At one particular meeting of panelists I wrote: I have no hope of learning anything at this ‘performance’. 
What can we do to Put IDEAS into action.
Marketing is NOT for people who are here already.
Write the story Ourselves.

As you can read here, there have been plenty of 'ideas' through the years, many have been repeated, not many implemented. Much of this seems to be throw out ideas and see what sticks. At Two Graces Plaza Gallery we do the best we can with all of this. We try to keep the shop looking fresh. We try to give great customer service, although this can be trying in itself at times. We try to keep on top of current trends. We offer a variety of services from tours to lodging, and we even allow classes to be held in the gallery when we feel it is appropriate and helpful to someone and their group. Each day can bring a new challenge for a business owner in Taos. We appreciate your ongoing support to all of the small businesses in Taos, even ours, which at times a little too often, as frustrating as it can be seems to have fallen off the map.

PS: I believe that Georgia O'Keeffe is an enormous draw to Taos, Santa Fe & Abiquiu, that if we ever pulled our heads out of the sand we should be utilizing this brand more than we do currently, my opinion.